The 2011 Annual Kellogg Marketing Competition Winners
The paradox of insular language
2 years ago
Monday, April 30, 2012
Strategy Portfolio - Yahoo! De Moda
Need
to create content that connects fashion-enthusiasts with personal care brands?
Strategy Portfolio - Always Chicas Talk Back
Need
to reach teenage girls that typically feel uncomfortable talking about
being women?
We partnered with mun2 to create a
webseries, through crowd-sourcing and curation, about all the things
Lateenas want to talk about but sometimes do not have the courage to
discuss with their friends or family.
Strategy Portfolio - Digital Upfront
Created a new process for innovation
Created a new opportunity for brand connectivity
Created an opportunity for client, agency, and suppliers to collaborate
Created win-win-wins
Thursday, November 12, 2009
Dating Dangerously
I got this email today that I thoroughly enjoyed. I don't know that I would ever actually do any of these things on a date, but I won't deny that I thought that every single one of these things would be incredible to do. Especially #s 15 and 19. Now I'm just waiting for someone to go one these adventures with me.
1. go on a search for as many good climbing trees as possible, climb as high as you both can in all of them, compile photo evidence
2. go to a major chain bookstore and leave notes to future readers in copies of your favorite books
3. have her dress up as a ghost and you dress up us pacman. walk around downtown holding hands, and whenever anyone sees you two, pretend to be embarrassed, and run off screaming “wocka wocka wocka.”
4. create photo evidence suggesting that you went on an adventure that didn’t really happen
5. dress up as superheroes and stop at least one petty crime “ie. jaywalking, littering….”
6. build forts out of furniture and blankets and wage war with paper airplanes.
7. try and visit as many people as you can in one night and turn as many things inside their apartment upside down as you can without them noticing.
8. go to the airport, get the cheapest, soonest departing flight to anywhere when you show up, and stay there for a weekend.
9. write a piece of fiction together. outside at a cafe. ask strangers when you get stuck.
10. dress to the nines, pretend to be married, and test drive very expensive vehicles at an auto dealership.
11. do the lamest tourist thing in your area that you have both secretly wanted to do forever. have an unabashed good time!
12. in the middle of the night, drive to the beach, so you arrive just as the sun is rising. have a breakfast picnic, then fall asleep together. bring a sun umbrella.
13. drive somewhere unknown and have dinner in a city you’ve never been to. with fake names.
14. go to a minor league baseball game under the stars. tell each other stories about how bad you are at athletics. randomly cheer for both teams. eat lots of cracker jack.
15. go around the city with sidewalk chalk and draw hearts with equations inside on random things
16. walk around a city and perform short silent plays in front of security cameras
17. with camera and pair of boots, make photo-log of a day in the life of the invisible man.
18. walk around the city all night and find a place to eat breakfast at dawn
19. go to a restaurant and convince the cook to create something completely new for you.
20. rent a movie you’ve never seen before. set on mute and improvise dialogue.
1. go on a search for as many good climbing trees as possible, climb as high as you both can in all of them, compile photo evidence
2. go to a major chain bookstore and leave notes to future readers in copies of your favorite books
3. have her dress up as a ghost and you dress up us pacman. walk around downtown holding hands, and whenever anyone sees you two, pretend to be embarrassed, and run off screaming “wocka wocka wocka.”
4. create photo evidence suggesting that you went on an adventure that didn’t really happen
5. dress up as superheroes and stop at least one petty crime “ie. jaywalking, littering….”
6. build forts out of furniture and blankets and wage war with paper airplanes.
7. try and visit as many people as you can in one night and turn as many things inside their apartment upside down as you can without them noticing.
8. go to the airport, get the cheapest, soonest departing flight to anywhere when you show up, and stay there for a weekend.
9. write a piece of fiction together. outside at a cafe. ask strangers when you get stuck.
10. dress to the nines, pretend to be married, and test drive very expensive vehicles at an auto dealership.
11. do the lamest tourist thing in your area that you have both secretly wanted to do forever. have an unabashed good time!
12. in the middle of the night, drive to the beach, so you arrive just as the sun is rising. have a breakfast picnic, then fall asleep together. bring a sun umbrella.
13. drive somewhere unknown and have dinner in a city you’ve never been to. with fake names.
14. go to a minor league baseball game under the stars. tell each other stories about how bad you are at athletics. randomly cheer for both teams. eat lots of cracker jack.
15. go around the city with sidewalk chalk and draw hearts with equations inside on random things
16. walk around a city and perform short silent plays in front of security cameras
17. with camera and pair of boots, make photo-log of a day in the life of the invisible man.
18. walk around the city all night and find a place to eat breakfast at dawn
19. go to a restaurant and convince the cook to create something completely new for you.
20. rent a movie you’ve never seen before. set on mute and improvise dialogue.
Monday, October 26, 2009
Wednesday, October 21, 2009
Google Funny Things
I love Google. I can type in anything and magically get an answer. That's way better than asking some of my friends who couldn't come up with an answer to any question to save their lives...So I've been googling random stuff like whoa once a day, every day.
Today for my random google experiment, I typed in "funny stuff" which provided these classic links helping me waste the day away.
* http://www.inherentlyfunny.com/
(One of my favorite things on this is probably 11. Hoff Rolling Hooga Hooga Ooga Chaka!)
* http://www.avclub.com/denver/articles/flight-of-the-falconater,34295/
(Because who can get enough of that Falcon kid)
* http://www.google.com/finance?q=funny%20stuff&hl=en&ned=us&sa=N&tab=ge
(Because there is NOTHING funny about Finance)
Today for my random google experiment, I typed in "funny stuff" which provided these classic links helping me waste the day away.
* http://www.inherentlyfunny.com/
(One of my favorite things on this is probably 11. Hoff Rolling Hooga Hooga Ooga Chaka!)
* http://www.avclub.com/denver/articles/flight-of-the-falconater,34295/
(Because who can get enough of that Falcon kid)
* http://www.google.com/finance?q=funny%20stuff&hl=en&ned=us&sa=N&tab=ge
(Because there is NOTHING funny about Finance)
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