Monday, April 30, 2012

Strategy Portfolio - Kellogg Marketing Competition

The 2011 Annual Kellogg Marketing Competition Winners


Strategy Portfolio - Yahoo! De Moda


Need to create content that connects fashion-enthusiasts with personal care brands?

I partnered with Yahoo! to create De Moda, a women's entertainment and fashion blog and webseries that bridged the gab between American and Latin culture, fashion, and beauty. 

Strategy Portfolio - Always Chicas Talk Back

Need to reach teenage girls that typically feel uncomfortable talking about being women? 

We partnered with mun2 to create a webseries, through crowd-sourcing and curation, about all the things Lateenas want to talk about but sometimes do not have the courage to discuss with their friends or family.


Strategy Portfolio - Digital Upfront


Created a new process for innovation
Created a new opportunity for brand connectivity
Created an opportunity for client, agency, and suppliers to collaborate
Created win-win-wins